Spring Summer 2023 Q&A With Katie Loxton
Our Creative Director & Co-Founder, Katie, takes us through all that’s new for Spring Summer 2023!
Hello New! The Katie Loxton Spring Summer 2023 Collection is officially here - and we are thrilled to share it with you! This season is all about embracing change and brings with it our biggest bag collection yet, full of on-trend profiles meaning we have something for every single event and person in your life!'. We caught up with our Creative Director and Co-Founder Katie, to get the lowdown on the new season collection…
This Seasons Top Picks:
When designing the new collection, where did you get your inspiration from?
This season, I looked at firstly building a bright, uplifting, fresh clean colour palette, looking at the latest colour trends to identify a gorgeous pale lilac and a wearable soft coral - which perfectly complement our classic base neutrals. We know this year ahead may be a tricky one for everyone, so wanted to brighten up the season with subtle pastels to uplift and inspire. You’ll also see that we’ve put a real focus on those smaller everyday pieces that easily create a fashion moment, and are as fun as they are stylish!
What product launch are you most excited about this year?
Personally, I’m really excited about our smaller Crossbody Bags, which were an absolute hit last season!
If you could describe the new collection in three words, what would they be?
Timeless, uplifting, positive
What pieces from the collection will you be gifting to friends and family?
For friends and family, I always love to gift our Candles. They’re just so lovely to give to someone special. Also our little Crossbody Bags like our much-loved Millie, and then there’s the Astrid which is such a versatile present with its multi-wear strap - we have it in so many colours, so there’s definitely something for everybody!
What is your favourite piece from the new season collection?
I adore our brand-new Orla Bag. It’s so gorgeous, and is a slightly larger profile, which is different for me as I usually prefer smaller bags - there’s just something about the top handle and fashion-led design details. It’s truly a great bag to transition you from day-to-night.
What do you want the brand to achieve in 2023?
2023 is going to be a huge year for us, and a really important one! We’re hoping to achieve more growth even during a tricky time, and think our pieces really do add that little bit of luxury to every day while being set at a great price point. We’re looking to develop all areas of the business from online, to wholesale, and even the USA - which is really incredible! We also have a very exciting launch that is happening halfway through the year - I can’t say too much about it, but it’s something we’ve wanted to do for a long time and is a brand-new category for us, so we’re really excited about that!
What are your new year’s resolutions?
My New Year’s resolution is - well, I have a few! One is to definitely take more time for myself, with three young children it’s important to prioritise a little time for myself in the evenings. For work, it’s to continue to build on the fantastic work we’ve been doing on the brand side of things! We truly have a fantastic team, from product design to marketing, and I just want to continue to work alongside my team to push the brand even further.
Looking for some more styling inspiration? Head over to Katie’s Blog where you’ll find styling tips, insider info on the latest launches, and lots more!